Up-selling: the act of enhancing your menu to invite customers to buy more expensive items, upgrades, or other add-ons, with the ultimate goal of generating more revenue.
Forwheel canvassed Reddits r/foodtrucks community and asked them to share examples of successful up-sale items they added to their menus - they did not disappoint! (the food truck community rarely does).
Here's a summary of their successes - hopefully there's some inspiration in here for our Forwheel family:
1. Core menu: Coffee or Boba tea
Upsell: Baked goods such as muffins, doughnuts, cake pops, bagels, croissants etc.
2. Core menu: Mexican cuisine
Upsell: Queso cheese, guac or a salsa to be bought alongside free (or reasonably cheap) chips!
3. Core menu: Gelato & sodas
Upsell: Merge the gelato with the sodas and offer customers ice cream floats!
Upsell: Offer smoothies as an alternative to sodas
4. Core menu: Regular sides
Upsell: Premium sides! Take a basket of fries or a baked potato for example and load it with cheese, bacon and other goodies. Try enhancing mac and cheese by adding lobster or maybe some brisket.
One of the many things I love about the food truck community is their willingness to help one another. There seems to be an unwritten understanding that if one truck succeeds, the entire industry benefits, making each success a win for all trucks! With that said, if you have any other good up-selling experiences, please tell us about them in the comments.
And since you're here...
If you're not already tuned into Forwheel mission, then we need your insight as we strive with technology to build a memorable and accessible experience in the world of food trucks. Tell us your problems and give us feedback on our proposed solutions!