Embarking on the journey of owning a food truck is an exciting and challenging endeavor. To navigate this thriving yet competitive industry, it's crucial to gather wisdom from those who have already taken the plunge. We've gathered valuable insights from experienced food truck owners on Reddit to help you kickstart your food truck dream. If you're considering this path, here's the one priceless tip each of them wishes they had known when they started.

1. Small Menu, Big Impact

"Small. menu." - americanoperdido

Starting with a limited menu not only simplifies operations but also allows you to focus on quality. Offering a few outstanding dishes can attract more customers who appreciate well-executed specialties.

2. Affordable Options

"Have offerings under $1" - ZedhazDied

Affordable menu items can be enticing for customers and ensure repeat business. Consider including wallet-friendly options alongside your main offerings.

3. Patience is a Virtue

"Keep your day job for at least a year. Business will come gradually." - jdtran408

Building a loyal customer base takes time. Keeping your day job initially can provide financial stability while your food truck gains traction.

4. Budget Realism

"It’s going to cost at least 40% more than you think, probably more." - ddevilshbass

Budget carefully and be prepared for unforeseen expenses. A financial cushion is essential for weathering unexpected costs.

5. Test the Waters First

"Start at a tent or event venue before you drop real cash and make sure your business plan is possible." - neoplam

Before investing in a full-fledged food truck, try your concept at smaller venues or events. It's a cost-effective way to validate your business idea.

6. Network and Learn

"Do your research and chat with other local truck owners before spending any money." - Puzzleheaded-Set-516

Connecting with fellow food truck owners can provide invaluable insights into local regulations and best practices. Networking is key to success.

7. Understand Local Permits

"Know your city's food truck permit system. Different permits offer different parking privileges." - Kenthanson

Understanding local permit options is vital. It can affect where you can park and operate your food truck, impacting your customer reach.

8. Master Simplicity

"Start simple, then learn to make it even simpler. Know your costs." - ikenewton11

Simplicity in your offerings and operations can streamline your business, reduce costs, and make it easier to maintain consistency.

9. Financial Realities

"Main thing is money. This business requires a lot of start-up money, cost of goods, and payroll." - 1993xdesigns

Prepare for substantial start-up costs, covering everything from purchasing ingredients to paying staff. A solid financial plan is essential.

10. Passion and Dedication

"You have to be sure you love this. Is your heart in it, or do you think it just sounds fun?" - guhleman

Passion and commitment are non-negotiable. Running a food truck can be grueling, so make sure your heart is truly in it.


Starting a food truck business is a rewarding venture, but it comes with challenges. These expert tips offer invaluable guidance to help you steer your food truck towards success. Remember, the food truck industry thrives on innovation, dedication, and a deep love for culinary delights. With the right mindset and these nuggets of wisdom, your food truck dream can become a thriving reality.

Subscribe to our Newsletter

Get New Posts to Your Inbox

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult. 

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.